Different companies have different logos and brands. Let's take home improvement company, for sample IK Home Pros Company it also has its own brand and logo, they aren't the same one.

I think all companies notwithstanding the niche they are engaged in can have their logos and brands. But the logos should be associated with the niche they're involved in. If it is home improvement then the logos should demonstrate some pic which is associated with home remodeling or renovation.