It's a tightrope walk! The key is using design to visually communicate security as a benefit, not a barrier. Think clear typography, ample spacing, and a confident color palette—not just "dark mode with green matrix text." Use icons and metaphors that explain custody or security simply. I found a great resource on crypto web design that dives into this exact challenge. It talks about building trust through visual hierarchy, using illustration styles to soften complex ideas, and how the site's own design sets the expectation for the app's UX. It helped us move away from generic tech templates to a brand that feels both solid and accessible.